To deliver innovative, reliable, high-quality advertising, branding, printing, promotional and support solutions that enhance brand visibility and institutional effectiveness.
At LARO Advertising PLC, we bring strategy, creativity, production, and execution together to help organizations build stronger brands and communicate with greater impact.
Since 2012
Founded2012in Addis Ababa, Ethiopia
Service areas10from concept to installation
Sectors served11public, international and private
Partner brands18+brands we produce for
Company overview
An Ethiopian private limited company re-established under Ethiopian law, LARO delivers integrated solutions across advertising, branding, design, printing, promotional products, corporate supplies, events, ICT and support services.
- Headquarters
- Addis Ababa, Ethiopia
- We serve
- Public institutions, development partners and private-sector organizations
- Our objective
- Practical, high-quality solutions that enhance brand visibility, communication and institutional effectiveness.
An integrated advertising and corporate solutions company combining creative, technical, production and business expertise. Every organization has a unique identity, so every solution is tailored, from single assignments to complex, coordinated projects.
To become a leading and trusted provider of integrated advertising, branding, communications and support services in Ethiopia and beyond.
Core values
01
Excellence
High standards in every project and every client engagement.
02
Integrity
Honesty, transparency, accountability and respect.
03
Customer Focus
Client needs and satisfaction at the center of our work.
04
Creativity
Innovative, practical ways to communicate ideas and strengthen brands.
05
Reliability
We take responsibility and deliver as promised.
06
Professionalism
Professional standards in communication, production and delivery.
07
Continuous Improvement
Always improving capabilities, products, technology and systems.
Our commitment
“LARO Advertising PLC is dedicated to transforming ideas into strong brands by delivering exceptional products and services that create lasting impressions and long-term value for our clients.”
Every project represents our client
- A business card represents a company.
- A corporate gift represents a relationship.
- A flag represents an institution.
- An event represents an organization’s professionalism.
- A company profile represents its identity.
- Professional
- High Quality
- Creative
- Reliable
- Timely
- Consistent
- Purpose-Driven
We do not simply produce advertising materials. We help organizations build visibility, professionalism and brand presence.
Our team at work
Account managers, designers and production coordinators working side by side on every project, from the first meeting to final installation.
Why LARO
Our purpose is simple: to help you elevate your business through better branding, better communication, and better experiences.
01Professional ExpertiseCreative, technical and business skills.
02Reliability & TimelinessOn-time delivery, consistent quality.
03Integrated ServicesEnd-to-end, from concept to delivery.
04Client-Centric ApproachSolutions tailored to each client.
05QualityProfessional standards, quality control.
06Compliance & StandardsContractual and ethical practice.
07Scalable SolutionsFrom single jobs to large projects.
08Long-Term RelationshipsBuilt on trust and consistent service.
Leadership
The people who brief, produce, coordinate and deliver every LARO project.
Executive Leadership04
CEO
Founder and CEO with 15+ years of experience in advertising, marketing communications, branding, and business development. He holds a BA in Marketing Management and leads LARO’s strategic vision, business growth, and long-term direction.
Lealem Abera
CEO
Founder and CEO setting LARO’s strategic vision and growth, with 15+ years in advertising and branding.
COO
Leads business operations and organizational execution, with 7+ years of experience driving client relationships, business development, and operational excellence. She holds a BA in Management and an MA in Business Leadership, supporting her role in organizational leadership and operational strategy.
Edlawit Sintayehu
COO
Leads operations and organizational execution, with 7+ years in client relations and business development.
CFO
Oversees financial strategy, planning, financial controls, and reporting, ensuring strong financial discipline and sustainable business growth. He holds a BA in Accounting and is a Certified Accountant, bringing professional expertise in financial management and accounting.
Abenezer Wendemagegn
CFO
Certified Accountant overseeing financial strategy, planning, controls and reporting.
Chief Creative Director
Leads LARO’s creative vision, transforming strategic ideas into impactful brand identities, campaigns, visual experiences, and creative solutions. He holds a BSc in Management Information Systems and brings 15+ years of professional experience in creative design and graphic design.
Biniam Ayalew
Chief Creative Director
Leads LARO’s creative vision, with 15+ years in creative and graphic design.
Business & Growth03
Business Development Manager
Business development professional with 15+ years of experience building strategic partnerships, developing new opportunities, and driving sustainable revenue growth. He holds an MA in Business Administration and a BA in Economics, combining business strategy and economic insight to support LARO’s growth.
Biruk Wondimu
Business Development Manager
Builds strategic partnerships and drives revenue growth, with 15+ years in business development.
Marketing Manager
Leads marketing strategy, brand communication, and market engagement, helping connect LARO’s capabilities with the right audiences and opportunities. He holds a BSc in Christian Leadership and a BSc in Information Systems, combining leadership capabilities with technology and information systems knowledge.
Yeabsira Abera
Marketing Manager
Leads marketing strategy, brand communication and market engagement.
Marketing Officer
Supports digital marketing, content development, social media engagement, and day-to-day brand communication across LARO’s platforms.
Edlawit Aklilu
Marketing Officer
Supports digital marketing, content and social media across LARO’s platforms.
Operations & Execution05
Executive Supervisor
Coordinates operational activities and project execution, ensuring teams, resources, timelines, and client requirements are aligned for efficient delivery.
Amanuel Fekadu
Executive Supervisor
Coordinates operations and project execution for efficient, on-time delivery.
Architectural Design & Projects Manager
Nahom holds a BSc from Addis Ababa University in Architecture and Urban Development, with 10+ years of industry experience. He leads architectural design, 3D visualization, technical development, fabrication coordination, and project execution, delivering innovative branded environments and commercial spaces.
Nahom Bekele
Architectural Design & Projects Manager
Leads architectural design, 3D visualization and fabrication for branded environments, with 10+ years of experience.
Executive Team
Supports project execution, logistics, installations, production coordination, and day-to-day operations to ensure every assignment is delivered efficiently and professionally.
Kenean Anteneh
Executive Team
Supports project execution, logistics, installations and day-to-day operations.
Executive Team
Supports project execution, logistics, installations, production coordination, and day-to-day operations to ensure every assignment is delivered efficiently and professionally.
Fasika Fikadu
Executive Team
Supports project execution, logistics, installations and day-to-day operations.
Executive Team
Supports project execution, logistics, installations, production coordination, and day-to-day operations to ensure every assignment is delivered efficiently and professionally.
Samuel Fekadu
Executive Team
Supports project execution, logistics, installations and day-to-day operations.
Clients
Trusted by selected organizations to turn brand strategy into tangible visual impact: high-impact collateral, corporate gifts and event environments that represent their values with precision.
Ethiopian Airlines
Ministry of Justice
Ministry of Agriculture
Ministry of Planning and Development
Ministry of Irrigation and Lowlands
Ethiopian Shipping & Logistics (ESL)
Ethiopian Statistical Service
Federal Supreme Court
Information Network Security Administration
MESOB
Financial Intelligence Service
Addis Ababa Tourism Commission
Ethiopian Red Cross Society
Save the Children
World Resources Institute
African Development Bank Group
Testimonials
In their own words: institutions and businesses on working with LARO.
LARO Advertising PLC has been a valuable partner in supporting our brand strategy and communication initiatives. Their professionalism, creative approach, and commitment to brand consistency have contributed to the development of communication materials aligned with our institutional identity. We appreciate their collaborative approach and dedication to delivering quality work.
LARO Advertising PLC has provided the Ethiopian Statistical Service with printing services and various signage solutions, demonstrating professionalism, responsiveness, and a commitment to quality. We appreciate their understanding of our institutional communication needs and their dedication to delivering materials aligned with our organizational identity and standards.
My experience working with LARO Advertising PLC during my time at Immigration and Citizenship Services gave me an appreciation for the importance of strategic branding and effective institutional communication. Their team demonstrated a thoughtful approach to understanding organizational needs and translating brand direction into meaningful communication strategies and materials.
I appreciated their collaborative working style, commitment to the assignment, and understanding of how a strong institutional identity can support public communication and stakeholder engagement. It was a valuable professional experience, and I recognize the role that strategic branding and consistent communication play in strengthening an institution’s image and public presence.
We have known LARO Advertising PLC for more than a decade and have consistently appreciated their professionalism, integrity, and dedication to delivering quality work. Throughout our longstanding relationship, LARO has provided printing and signage services for the properties we manage and other projects, demonstrating a strong commitment to quality, reliability, and client satisfaction.
Their good faith, attention to detail, and dedication to meeting our requirements have made them a trusted partner over the years. We value our relationship with LARO Advertising PLC and confidently recommend their services to organizations seeking a dependable and professional advertising and printing partner.
Credentials
Certificates and recognitions from the organizations we work with. Select any item to view it larger.
Growth & future direction
LARO Advertising PLC is strengthening its capabilities in branding, commercial printing, signage, and corporate supply services. Over the next three to five years, the company aims to expand its production capacity, improve operational efficiency, broaden its promotional product portfolio, and extend its service reach beyond Addis Ababa.
- 01Strengthen advertising and branding
- 02Invest in advanced printing technology
- 03Improve production efficiency and quality
- 04Expand the promotional product portfolio
- 05Strengthen corporate supply capabilities
- 06Develop regional service capacity
- 07Expand institutional partnerships
- 08Strengthen import and distribution
- 09Sustainable, large-scale project delivery
Next 3–5 yearsAn integrated branding and communications provider, with operational capacity beyond Addis Ababa.
Download
Company Profile 2026
Who we are, what we do and how we work, in one document ready to share internally or attach to a supplier file.
- Who we are, mission, vision and core values
- Our ten service areas and service model
- Approach, capabilities, quality and compliance
- Clients, testimonials, legal and contact information