The next generations of cycling helmet designs have been unveiled by Nike and the Academy Sports Guns in a new ad.
It’s a new approach to the sport of cycling which is already the focus of much attention from both the sport and the media.
Nike’s “Giant” helmets are the biggest, heaviest, most expensive of all the new designs.
The helmets are designed to protect the head against impact from impacts in sport, and the ad focuses on how they do so.
Nimble.com sports photographer Paul Geddes explains how the helmets work.ABC News’ Ben Fowkes, Lauren Smith and Emma Nairn in Melbourne.
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